3 Ingredients to Spice Up Your Content Marketing
Course updated 2016-03-17 14:53:10
Instructor : SEMrush
Course Duration : 1:26
Rating : 2.50 / 5
Step by step & Descreption :
Spice up your content marketing with just 3 ingredients! Discover how the art of rhetoric can help you to develop, commission and produce more effective, persuasive and exceptional content in a repeatable workflow.
‘Good enough’ is no longer good enough! With so much content competing for attention, yours needs to be truly exceptional, memorable and persuasive if it is to have any chance of success. But what does ‘exceptional content’ actually look like (and we don’t mean shares or keywords)? Do your workflows enhance or handicap the quality of your content?
In this presentation by Jonathan Crossfield, you’ll discover:
– The three ingredients of exceptional and persuasive content
– How to generate original and powerful content ideas
– A five-step workflow from Ancient Greece that still works today!
00:52:50 – What are the content quality metrics?
00:54:35 – How to get inspiration for content ideas, when I am not an expert in every industry?
00:58:30 – What is the best way to use/market content that is not yours?
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